Trusted by forward-thinking B2B innovators
Our partnerships with industry leaders demonstrate our commitment to excellence and results. These innovative companies trust Facet & Co. to deliver campaigns that balance emotional resonance with measurable outcomes.
Breaking the B2B Binary
The dilemma
B2B companies are forced to choose between heartfelt brand work that builds emotional connection or hard metrics that prove ROI. This false dichotomy leaves marketing leaders struggling to justify brand investments while still needing to drive growth.
Our answer
Faceted Campaigns give you both. We've cracked the code on creating emotional brand experiences that generate measurable pipeline impact. Our approach merges creative storytelling with performance marketing for campaigns that resonate and convert.
Our Strategic Offerings
Editions
Limited-run brand "Editions." Mini-brands that speak directly to your super-consumer, creating exclusive experiences that capture attention and drive engagement with your most valuable prospects.
Campaigns
Influencer Campaigns. Creator-led strategy, managed end-to-end (retainer + 12% capped). We handle everything from concept to execution, ensuring your message reaches the right audience through authentic voices.
Creators
Creator Management.
We represent niche B2B voices ready to amplify yours. Our carefully curated roster of industry experts can become powerful advocates for your brand and solutions.
Proof in motion.
1
Aomni Results
Our Edition strategy drove 4× reply rates by creating personalized touchpoints that resonated with enterprise decision-makers. The campaign generated 27 qualified opportunities within 30 days.
2
TechCorp Impact
Created a limited creator series that reduced CAC by 38% while increasing brand sentiment scores by 22 points. Pipeline velocity improved by 41% quarter-over-quarter.
3
DataSphere Success
Our managed campaign approach delivered 3.2x ROI within 60 days, generating 175+ MQLs and 12 closed deals worth $450K from a targeted ABM strategy.
How We Facet
Discover
We begin with a comprehensive audience audit and category whitespace analysis. This deep exploration uncovers unique opportunities to position your brand for maximum impact and differentiation in the market.
Design
Our team crafts limited-run creative concepts and strategic gifting campaigns tailored to your target audience. Every element is meticulously designed to create emotional connections while driving measurable results.
Launch
We execute a strategic rollout sequence: Tease → Hype → Collect → Push/Pull. This methodical approach ensures maximum visibility, engagement, and conversion throughout the campaign lifecycle.
Measure
Track performance through our live dashboard showcasing community growth, pipeline impact, and ROI metrics. We provide transparent, real-time reporting so you can see exactly how your investment is performing.
Client Success Stories
"Facet & Co. made our brand feel human and proved ROI in the first 60 days."
— VP Marketing, Series A SaaS
"Their unique approach doubled our conversion rates while strengthening our brand position."
— CMO, Growth-stage Tech Company
"Finally, a marketing partner that understands both the art and science of B2B growth."
— Head of Brand, Enterprise Software
Elevate Your Marketing Strategy
Get the Emotional × Metrics Playbook
Free PDF with 7 winning Edition tactics
Discover proven strategies
Learn how top B2B brands combine emotional impact with measurable results
Transform your marketing approach
Implement tactics that drive both brand affinity and pipeline growth
Ready to play your most brilliant move? Download our exclusive playbook today and transform how you approach B2B marketing. These battle-tested strategies will help you create campaigns that resonate emotionally while delivering the hard metrics your business demands.